Helena Sequin and Ruffle Cocktail Dress by Gemy Maalouf - RENTAL
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Rent me from $130
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Retail $1200 CAD
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| Sizes Available: | 2, 4, 6, 8, 10, 12 |
| Magical Power: | making you rock and roll all night and party every day |
| Where I come from: | Lebanon |
| How I Fit: |
MEASUREMENTS (INCHES): Size 2: 32.5/26/36 Size 4: 33.5/27/37 Size 6: 34.5/28/38 Size 8: 36.5/29.5/40 Size 10: 38.5/32/42 Size 12: 40.5/33.5/44 |
| What makes me special: |
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| Where you'll find me: |
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| Quote: |
"Though she be but little, she is fierce!" - Shakespeare, A Midsummer Night's Dream |
| Pair me with: |
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This place has EVERYTHING. (For your special occasion.)
1.) BROWSE!
All our inventory is listed here on the website, and you can search by type of event or occasion, type of item, colour, size or designer. Our dresses and bags are available to be rented anywhere in Canada with our easy shipping options!
2.) TRY!
In the Toronto area? Great - you can pop in anytime to try on the dresses! We are open for walk-in fittings 7 days a week, and our knowledgeable stylists are on hand to help you find something perfect and make the process as fun and easy as possible! Need something for tonight or this weekend? With hundreds of items always available in the studio, you can come down and take something home with you today. No more stressed-out trekking through the mall!
Not in Toronto? No problem. You still have access to our stylists if you want it, simply click here to schedule a VIRTUAL FITTING where we can walk you through your options and answer any questions over FaceTime or Zoom!
You can also shoot us an email with any questions you have about size or fit by emailing rentmagic@fitzroyrentals.com
3.) BOOK!
Found the one? Awesome! You can reserve it for your event date (either online, in person in the studio, or by phone!) Select your size, date and rental duration when adding to cart, then choose between our easy two-way shipping or pick-up options at checkout!
Your rental period begins the day you select to receive your dress. You do not need to account for shipping time in your 4 or 8 day rental period.
(For example, if your event is on Saturday July 10th, you would select your date as Friday July 9th in our booking calendar, and select 4 day rental. Your dress would then arrive to you on or before Friday July 9th, and you would need to drop it back in the mail to us by Monday July 12th).
4.) RETURN!
You can't keep the dress, unfortunately, and we do need it back on schedule in order to get it ready for its next rental. Luckily returning is super easy! Your item(s) will come with a pre-paid, pre-addressed Canada Post or FEDEX label or box. Simply follow the return instructions included with your item to return your rental to the indicated carrier on the last day of your rental term.
You can also choose to drop your rental off to us in person at the studio, where the drop-box in our front window is open 24 hours, even if we are not. *Please note that dresses being dropped off in person are due back by our closing time on your designated return date.
And no, you do not need to dry clean the dress - we take care of all dry cleaning in-house so all you have to do is wear it and send it back!
Worried about potential damage? Don't sweat it! Our easy $7 rental insurance has got you covered!
The Fitzroy, 213 Sterling Road, Toronto.
IN TORONTO
Within Toronto you have several options and may choose between the following at checkout:
- pick up your dress from our studio and drop it back to us (FREE)
- Two way shipping to your home via FEDEX, with a pre-paid return label or mailer included for your return. Simply follow your return instructions to send back your item(s) on the last day of your rental term ($29 + tax)
- Two way shipping to your office, home or front desk / concierge via a same-day direct courier who will drop-off the dress on the first day of your rental term and pick it up on the last day, weekdays only ($29 + tax)
IN ONTARIO
- Two way shipping to your home or office via FEDEX, with a pre-paid return box or label. Follow the your return instructions to send back your item(s) on the last day of your rental term ($29 + tax)
- For same-week orders, please allow a minimum of 2 business days for your dress to reach you.
IN QUEBEC
- Two way shipping to your home or office via FEDEX, with a pre-paid return label or mailer included for your return. Simply follow your return instructions to send back your item(s) on the last day of your rental term ($39 + tax)
- For same-week orders, please allow a minimum of 2 business days for your dress to reach you.
ALL OTHER CANADIAN PROVINCES
- Two way shipping to your home or office via FEDEX, with a pre-paid Canada Post or FEDEX label included for your return. Simply follow your included return instructions to return your item(s) on the last day of your rental term ($39 + tax)
- For same-week orders, please allow a minimum of 5 business days for your dress to reach you.
Please note the following:
*Your rental period begins the day you select to receive your dress. You do not need to account for shipping time in your 4 or 8 day rental period.
(For example, if your event is Saturday September 10th, you would order your dress for Friday September 9th, and select 4 day rental. Your dress would then arrive to you on or before Friday September 9th, and you would need to drop it back in the mail in the pre-paid box provided by Monday September 12th).
*FEDEX and local couriers deliver Monday to Friday, by end-of-day (8pm local time). We always suggest booking your rental to arrive one or two days prior to your event. Our delivery services do not operate on weekends, so if your event is on a weekend, please schedule your dress to arrive to you the Thursday or Friday prior.
*SHIPPING RATES listed above include up to 2 dresses shipping to and from the same address on the same day. If you are ordering more than 2 dresses, or are ordering for several different rental dates in the same order, we will contact you to charge an additional shipping rate.
*FEDEX does not deliver to PO Boxes, and cannot re-route a package once in transit. If you select a PO Box delivery address you will receive a pick-up slip to pick up your package from your local FEDEX depot.
*Customers are responsible for monitoring the delivery of their shipment once an order has left our studio.
*Please note, we cannot change the shipping method or destination once an order has left the studio.
*We do not ship outside of Canada at this time. So sorry!
*Our deliveries and two-way shipping will continue as usual should there be a Canada Post disruption. More information will be provided along with your rental.
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*Please note, our showroom and offices will be closed on Monday August 4th. You can still return your dress 24/7 through our drop box on our west facing exterior door.
OUR TORONTO STUDIO IS OPEN 7 DAYS A WEEK FOR WALK-IN FITTINGS,
NO APPOINTMENT NEEDED ! WAHOO !
*For groups of 6 or more wanting to come try on together, we recommend booking a Private Party Fitting.
STUDIO HOURS FOR 2025:
MONDAY-THURSDAY 12-8
FRIDAY 11-8
SATURDAY 11-5
SUNDAY 12-5
*Please note, we are currently experiencing a very high volume of customers on the weekends. If you are able to come in during the week, we recommend doing so.
FINDING THE STUDIO
We are located at 213 Sterling Road, Unit 111
Our entrance faces the north side of the building. (If familiar with our old space, we are just across the parking lot in the 2-story brown brick building.)
Parking Info:
You are free to park in the Visitor Spaces to the left of our main entrance, or the designated Fitzroy spaces at the west end of the building facing the corner of Sterling and Perth, or any of the available paid parking spaces in the lot at Sterling Studio Lofts.
There is also free street parking for an hour along Sterling Road just south of Bloor.
Should you not be able to find a spot in any of these spaces, there is an underground paid parking lot behind the MOCA Museum, enter just south of the intersection of Sterling Road and Perth, you will see a newly paved road running towards the new black office buildings, you can access the underground parking from there.
Transit Info:
You may also reach us via TTC , we are walking distance from both Dundas West and Lansdowne subway stations. You may also take the Dundas Streetcar to Sterling Road and walk north towards Bloor, you can enter our building through the Ethica Coffee Shop.
You can find the doors to our main entrance marked by the arrow below! 
Once you enter from the main doors continue walking forward until you meet the studio doors! You know you're in the right place once you see our beautiful feather ceiling and the smiles from our wonderful front desk staff!
rentmagic@fitzroyrentals.com
On most of our product pages you will find measurements for the corresponding size of each item we have available.
Our measurements are for bust / waist / hip, in inches.
To measure yourself, it is best to use a measuring tape in inches and first measure your chest, all the way around at the widest point.
Next, measure your waist at the smallest point, all the way around the body, right below your rib-cage, at the point where you bend.
Finally, measure your hips, all the way around the body at the widest point.
Compare to our measurements on the site when placing an order, however we do recommend also taking note of our product description which will tell you whether the item runs large or small, has stretch to the fabric or not. When there is stretch to the fabric or a style "runs large" we recommend choosing a size which runs slightly smaller than your own measurements for a better fit.
For any further questions regarding measurements, or the size or fit of a particular item please contact us at rentmagic@fitzroyrentals.com or 416 901 6572, we are here to help!
You may also use this link to schedule a free virtual fitting with one of our stylists if you are not in the Toronto area and unable to visit our studio and try on the dresses in person.
